If you're new to the world of translation, you've probably wondered more than once: what's the difference between all these language services?
It's easy to feel overwhelmed at first-I get it. The variety of services can make it tricky to figure out what you really need.
That's why we've put together this guide to help clarify things for you. Let's break it down!
Translation, Editing, and Proofreading (TEP): The Premium Choice
Think of TEP as the ultimate language service-a fruit smoothie packed with vitamins and topped off with a hearty dose of protein. This process involves three essential steps: translating the text, editing it to refine the style and terminology, and finally, proofreading to eliminate any spelling or grammatical errors.
Given its comprehensive nature, TEP is the go-to choice for texts that require exceptional qualitysuch as advertising materials, literary works, or tourism-related content. Unsurprisingly, it's also the most expensive servicebut the results speak for themselves.
Proofreading: The Last Step to Perfection
Proofreading is like perfecting a creamy mashed potato-smoothing out any lumps and adding just the right amount of butter for a silky, delicious finish. This service ensures the text flows effortlessly and is free of spelling or typographical errors.
Since it involves only one language and is less time-intensive, proofreading is the most affordable option. It's perfect for texts that need a quick polish before being shared with an audience.
AI-Assisted Translation (or MTPE): Blending Technology and Skill
Using artificial intelligence for translation is a bit like cooking with a Thermomix. It can produce something edible-often decent-but it still requires the expertise of a skilled chef to perfect the final dish.
AI-assisted translation is typically chosen for projects with large volumes and tight deadlines where style and originality take a backseat to clarity and coherence. It's a cost-effective solutionideal for translating lengthy manuals, internal communications, or e-commerce catalogues.
Localisation + SEO Adaptation: Connecting with Your Market
Localisation is like making a carbonara with cheddar cheese-a creative twist to suit local preferences. This service involves adapting content to resonate better with the target audience's culture and expectations.
When paired with SEO adaptation, this service ensures your content not only connects with its audience but also stands out in search engine results-like making sure your cheddar carbonara is the talk of the town.
Due to its added value, localisation with SEO adaptation is a medium-to-high cost service. It's most commonly used for websites, software, and other digital content.
Copywriting: The Art of Persuasion
Copywriting is like preparing the perfect cup of coffee-it's not just about brewing; it's about balancing the flavours, aroma, and presentation to create something irresistible. In the world of language services, copywriting is all about crafting words that not only inform but also persuade and engage.
This service is ideal for creating content like marketing campaigns, blog posts, product descriptions, or social media captions that capture attention and inspire action. It's about finding the right words to tell your story in a way that connects with your audience and leaves a lasting impression.
Because of the creativity and expertise involved, copywriting sits at the higher end of the pricing scale, but it's a game-changer for businesses looking to stand out in a crowded market.
We know that choosing the right language service can be a bit daunting, but don't worry-we've got you covered!
Every business has its own unique needs, and we understand that. For some, the key to going global might be translating product catalogues and brochures-where our AI-assisted translation service works perfectly. For others, it's all about bringing their brand to life in a new culture, which calls for a bit more of a personal, specialised approach.
No matter what you're looking for, we're here to provide the perfect solution. We'll put together a personalised quote just for you and happily answer any questions you have, so you're clear on exactly what you're getting. At Verba Libera, we're dedicated to making your message stand out and ensuring it resonates with your audience.
Let's bring your ideas to life. Ready to get started?
